In the last few years, blogging has changed a lot from what it used to be, and as a blogger, you have to stay abreast of any new development. As the year is about coming to a close, now is the time to plan ahead and think about what the future holds for you in the blogging world. To remain in business, you have to create engaging content for your readers to engage actively in.
In this post, I’ll talk about 10 blogging trends you must follow this coming year to stay ahead in this business.
1. Use a quality hosting company
This is the first step to take in order to success blogging. You need to choose a web hosting which is fast and reliable, as speed will be the keyword here. Using a cheaper hosting will give you bad experiences and probably damage your reputation.
For beginners, be sure to use a hosting company that is specifically crafted for WordPress sites, has faster web services with maximum speed and it must have quick professional customer support.
2. Create Visually Attractive Content
There was a time when blogging was all about writing texts for people to read. The time for more engaging visual contents like pictures, videos, animations, and infographics is here already. Your readers need more visuals they can understand easily and which also involves less reading.
You can use tools like Canva or Photoshop to create more attractive content that your readers will engage in. The same applies for blog headers and videos. Check this infographic I made below for this post.
3. Engage your readers in conversations
You need to frequently engage with your audience if you want to get more traffic to your website. And I don’t on your blog alone but also on Facebook, Instagram and Twitter. You could start by posting useful contents on these platforms and make your presence felt by your readers by answering their questions, writing about solutions to a challenge they might be facing and also thanking them for engaging with your posts.
Letting them know you care will go a long way to gain their trust.
4. Create your Video Channel
Like I mentioned earlier, when creating attractive contents video should be given top priority. The rate at which videos are being created daily shows how important it is for brands and businesses. It is becoming one of the fastest methods of engaging your audience. If you’ve not started creating video contents for your blog, you are losing part of the traffic it could be generating.
If you’re worried about the kinds of video you should be creating, it could be a short presentation, a video tutorial, a “how to” video or just a combination of pictures with a voice over. Whichever method you decide on, it would really help your blog if you create short videos around any posts you make to attract more visitors to your blog.
One of the most widely used video sites is Youtube. If you haven’t started your Youtube Channel, now is a good time to start now.
5. Start your Email Marketing
The minute you start blogging is the best time to start email marketing. In 2020, its going to make a lot of difference as it already has this year. If you don’t know yet, email marketing is a way of collecting email leads of your readers by giving them a free content like an ebook, recourse or a giveaway.
Normally, this is done by using pop ups in the middle of your posts but recently people use Facebook or Instagram Ads to collect emails You could do this by offering your readers a specific course or ebook to collect their email address.
6. Use paid Adverts to promote your Content.
To become one of the top bloggers in your niche, you can’t keep relying on organic traffic. You need to promote your blog and posts through paid adverts.
You can use your social media platforms like your Facebook page and Instagram page or Google Adwords to promote your post. For example, if your blog niche is fashion, it is advisable to use Instagram for your Ads. You could also try setting aside some funds monthly or quarterly for your Ads and spend it wisely on your target audience.
7. Use Call to Actions
Most bloggers write good contents but still make one mistake which I myself am also guilty of. They don’t tell readers what to do after reading their posts. As a result of this, most of them will simply leave your blog after reading. In clear terms you need to tell them what to do using a Call to Action.
This point should be given utmost importance especially if you’re an affiliate marketer. Some of the call to actions you could use could be telling readers to subscribe to your channel, read other related posts, comment below a post or for them go share your content on their different Social Media platforms.
This way you keep them engaged and generate more traffic to your website.
8. Use responsible themes
Responsive themes is a must for all blogs. Your WordPress theme should be compatible on all kinds of device. It has been found that more than half of all internet users make use of a mobile device to get online and read blogs and the average person spends around 3.5 hours on a mobile device daily.
This means that in the year 2020, your blog must be optimized for mobile use as it affects Google ranking. Just make sure you us a paid WordPress theme that is very responsive. Blogging joy recommends Generatepress WordPress Theme as its easy to customize, loads fast and looks stunning.
The blogging trends are changing rapidly and becoming more competitive. You need to keep abreast of the current trends and focus on creating quality contents that your readers are interested in.
Also, learn to network with other bloggers and try connecting with an influencer in your niche to share their content.
You can also share your thoughts in the comments sections and feel free to mention other blogging trends you know. I’ll appreciate it if you share this content on your Social Media Platforms.